Headless Magento Built for Austin's Fast-Growing Retailers
Austin's ecommerce and DTC brands are scaling quickly, and a slow storefront is the easiest way to lose that momentum. We decouple your Adobe Commerce backend and rebuild the frontend as a fast, server-side rendered storefront.
Speed Without Rebuilding the Backend
The Decoupled Advantage
Fast Loads That Convert
Next.js server-side rendering delivers pre-rendered HTML to the browser instantly, cutting the load times that quietly kill conversion on Magento's default frontend.
SEO That Actually Improves
Search engines index fully rendered content immediately, which typically means stronger Core Web Vitals and better organic visibility than a client-rendered storefront.
Frontend Changes Without Backend Risk
Redesign or update your storefront UI independently from your ERP and inventory systems, without touching the backend logic that runs your business.
One Backend, Every Channel
Push product and pricing data via GraphQL to web, mobile apps, and other commerce touchpoints from a single Magento backend.
Headless Commerce Capabilities
A headless Magento migration is only as good as the GraphQL layer underneath it. This is where we spend most of our engineering time.
Next.js / React Storefront
A custom, component-based storefront built for speed and strong Core Web Vitals, with the flexibility to build product experiences that Magento's default templates can't support.
Key Capabilities
- Strong Core Web Vitals Scores
- Custom Product Configurators
- Instant Client-Side Route Transitions
- Progressive Web App Support
Custom GraphQL Middleware
We map custom attributes, B2B pricing rules, and third-party fulfillment data into a single, well-structured GraphQL layer, rather than forcing your frontend to make multiple slow REST calls.
Key Capabilities
- Custom Schema Design
- Optimized Query Batching
- B2B Pricing Rule Support
- Secure API Gateway Configuration
How We Run a Headless Migration
Technical Audit
We review your current Magento instance, custom attributes, and third-party integrations before proposing an architecture.
GraphQL Layer Design
We design the schema that will carry your product, pricing, and fulfillment data to the new frontend.
Storefront Build in Sprints
The React/Next.js storefront is built in reviewable two-week sprints against a staging environment.
Performance & QA Testing
We benchmark Core Web Vitals and run full checkout QA before any traffic touches the new storefront.
Phased Launch
We support a phased or full cutover, with monitoring in place to catch issues before they affect revenue.
Local Ecommerce Expertise
Built in Austin's Growing Ecommerce and SaaS Corridor
Austin's Silicon Hills ecosystem has produced a fast-growing base of DTC and B2B commerce brands, and Texas's tax and business environment continues to draw retailers to the region. We build the commerce infrastructure for that growth.
Request a Storefront AuditAustin-Based Development Team
In-person technical audits and planning sessions available for local retailers and brands.
Familiar With Texas-Based Fulfillment
Experience integrating with regional and national fulfillment partners serving Texas-based retailers.
Part of Austin's Tech Community
Active in the same Silicon Hills ecosystem your business is growing alongside.
Built for High-Growth Scaling
Architecture designed for brands scaling quickly, not just handling current traffic.
Headless
Magento
FAQs
Common Questions
Still have questions?
Our technical architects are available for a deep-dive consultation.
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"Orphinx transformed our legacy systems into a modern, scalable architecture. Their team is exceptionally responsive and proactive in finding the best technical solutions. Truly a game-changer for our enterprise."
Ken Farris
CTO at The Next Level Systems
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Marcus Thorne
CEO of Nordic Digital
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